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David LaChapelle Adds 'Pop Touch' to Tod's New Sella Bag
Italian luxury goods label Tod's is launching the new Sella Bag, which takes its inspiration from a dressage saddle, and to exemplify the elegant dynamism of its new creation, has enlisted the services of contemporary artist David LaChapelle to bring a 'pop' sensibility to the traditional world of saddlery.
Fashioned from a strip of fine leather, gently curved like a saddle that follows the beautiful line of the back of a thoroughbred, the Sella Bag displays sinuous and clean lines, as if moulded to an imaginary mount ready to run fast with the most elegant movements.
The inspiration from horse riding extends to the metal details, which reference bridles and their joints and brass rings. The bag also features welts and tubular stitches.
□ The result is an accessory that is both beautiful and functional.
What LaChapelle has produced is indeed breathtaking, as his imagery brings out the workmanship, tradition and heritage associated with leather saddlery, and interpreted in a surreal, colourful and innovative way.